It was in 2004 that people were seen wearing a silicone wristband for the very first time. The unique yellow ‘Livestrong’ rubber wristband, introduced by the legendary US cyclist Lance Armstrong, turned out to be a global symbol for battling cancer and depression. Silicone bracelets, since that time, have become quite popular among kids, teens, young adults and adults all over.
While silicone wristbands these days have turned out to be modernized jewellery that serves as advertising means, bracelets were used as early as 5000 B.C. Egyptians made bracelets from stones, woods and bones to ward off the evil spirits and protect themselves. Bracelets and amulets were used in ancient Egyptian society as a symbol of spirituality and faith. The most popular was the traditional scarab bracelet worn by the Egyptians as a mark of regeneration and rebirth. Russian archaeologists further unearthed several artifacts including a bracelet which when subjected to carbon testing dated around 40,000 B.C.
Later bracelets were made with materials and metals that were conveniently available and strings were intricately woven to form bracelets, a common tradition in Greece and Bulgaria. In India, married women wore a number of bracelet bangles—a representation of their marital status. In Latin America, people wore the traditional Azabache Bracelets to protect themselves against the evil eye.
Following the summer season in the US in 2004, these wristbands became ubiquitous and they were worn by all sorts of people — from the hoi polloi to sizzling celebrities. Custom wristbands were a favourite among cycling fans who closely followed Lance Armstrong′s Tour de France efforts.
The beginning of 2007 saw many wearing 1-inch custom gel wristband prevalent at all concerts and sporting events the world over. These wristbands that carried everything from official logos or trademarks to company or brand sponsors helped marketers give out merchandise stuffs to fans at a steal.