Custom wristbands have found themselves into all political party rallies, social movement causes and non-profit organization’s services. They have turned out to be an effective resource for mobilizing support and attaining change. What many people fail to realize is that wristbands can be a great choice as promotional vehicle for business.
Wristbands appeared mainstream in 2004 when yellow silicone ’Livestrong’ wristbands became talk of the town. Supported by Nike, professional cyclist Lance Armstrong designed a simple little wristband to raise funds for cancer research. Many other organizations followed suit and came out with their own wristbands in a variety of colours, patterns and styles.
The biggest advantage of silicone wristband is that you can custom-make and add to it your own personalised text message, stamped into the silicone using a customized mould (debossed), text or logo raised with pop-out effect (embossed), or silk screen printed right onto the band. It costs little to produce, and if you are looking to order high numbers, the cost per band may come down. The desired marketing message is imprinted onto the wristband at the same cost too—good enough to give it away to your clients, customers and prospects.
There are quite a number of things you can include to your marketing wristband including your brand/business name, logo, slogan and even a custom message about your brand. It is a limited space and offers not much canvas to play around with. However, a professional artist should get you the job up and running and make the most of it in projecting the business.
Brands have also learnt that ensuring youth participation guarantees higher brand outreach. Youth these days love to wear wristbands and brands haven’t wasted any time in pulling them in into the scheme of things. With so many bands available in a range of colours, the only way one can come to know the significance of a cause from a wristband is asking the wearer what the colour represents.
Give your wristband a unique colour, a distinct message and, overall a different feel of wearing it that will enable your brand stand out in the din. Do a lot of market research and understand what your customers or your followers may expect out of your giving them free wristbands; your core marketing message needs to be intact, concise and customer-driven. Brands should capitalize on the economic advantages that wristbands provide for the enforcement of their business message.